Samantha Fernandez

Samantha Fernandez

Vice President Partnership Activation @ AEG Presents

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$29.99 for 30 minutes
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Career Summary: Samantha Fernandez is Vice President of festival activation for AEG Presents, working within the Global Partnerships division of AEG, the largest sports and entertainment company in the world. Now in her fifth year at AEG, Fernandez is directly responsible for managing brand partnerships in the festival space across single and multivenue platforms. She leads a dedicated team responsible for managing and shaping brand integration strategy across social, digital, and experiential platforms at events including The Coachella Valley Music and Arts Festival and the Stagecoach Country Music Festival. Fernandez works to connect fans and brands through innovative multi-tier partnership strategies. Through her dedication to innovation as well as her determination as a female leader, Fernandez consistently demonstrates her capability to take on a challenges and streamline practices within her department to benefit long-term partnerships across multiple platforms. Prior to joining AEG, Fernandez served as the manager of VIP experiences for performer Katy Perry's Prismatic World Tour.

What do I do?: I lead brand integration for music festivals.

Skills: Brand Partnerships, Music Festivals, Leadership


What happens after you book?

You will receive a confirmation email with:

  • A link to choose available time slots
  • A receipt of your purchase
  • A link to a video call for your scheduled time (please have Zoom downloaded prior)