Bette Ann Fialkov
Director of Influencer Marketing & Entertainment Events @ Lyft
- Regular price
- $49.99 for 30 minutes
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- Regular price
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Career Summary: I am a self-proclaimed pop-culture junky and the Director of Influencer Marketing & Entertainment Events at Lyft. I lead all influencer campaigns, celebrity partnerships, and entertainment event partnerships. Prior to Lyft, I worked at Google for over 6 first managing all lifestyle/fashion partnerships on Google+ and then managing celebrity and influencer partnerships across hardware. I launched Google’s first white glove concierge program, first micro-influencer community for hardware, and patented Shoppable Hangouts on Google+. Prior to Google, I worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. I love connecting with new people and sharing my knowledge of the industry!
What do I do?: I build partnerships that tell stories with everyone from smaller micro-influencers to celebrities. I also partner on entertainment based events, like Sundance, as well as produce our own Lyft branded influencer events.
Skills: Influencer marketing, branded content, social, story telling, partnerships, negotiating contracts, event production, event sponsorship,
What happens after you book?
You will receive a confirmation email with:
- A link to choose available time slots
- A receipt of your purchase
- A link to a video call for your scheduled time (please have Zoom downloaded prior)
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