Bette Ann Fialkov

Career Summary: I am a self-proclaimed pop-culture junky and the Director of Influencer Marketing & Entertainment Events at Lyft. I lead all influencer campaigns, celebrity partnerships, and entertainment event partnerships. Prior to Lyft, I worked at Google for over 6 first managing all lifestyle/fashion partnerships on Google+ and then managing celebrity and influencer partnerships across hardware. I launched Google’s first white glove concierge program, first micro-influencer community for hardware, and patented Shoppable Hangouts on Google+. Prior to Google, I worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. I love connecting with new people and sharing my knowledge of the industry!

What do I do?: I build partnerships that tell stories with everyone from smaller micro-influencers to celebrities. I also partner on entertainment based events, like Sundance, as well as produce our own Lyft branded influencer events.

Skills: Influencer marketing, branded content, social, story telling, partnerships, negotiating contracts, event production, event sponsorship,

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What happens after you book?

You will receive a confirmation email with:

• A link to choose available time slots
• A receipt of your purchase
• A link to a video call for your scheduled time (please have Zoom downloaded prior)